Blue September is a fantastic initiative that encourages men to face up to cancer. In proud support of this organisation ABC Tissue Products decided to do something a little different.

Exclusive to pharmacies, Quilton 3 Ply Toilet Tissue was printed with messages of cancer awareness, simple tips on how men can stay healthy, as well as fun sports trivia and jokes. For every Quilton Blue September pack purchased a donation was made towards valuable medical research and patient support. In 2011 over 99,000 packs were sold and a sum in excess of $200,000 was raised. A brilliant effort by everyone involved.